Nov 2017


what is google panda

According to Google, Panda is a penalty that targets an entire site for low quality content. The objective of this algorithm, that was implemented in February 2011, was to ensure that websites with poor quality would not appear at the top of Google search result pages. Being an algorithm that targets the entire page, it is not enough to have some good content on some pages and then continue to propagate poor content on the rest of the pages. The entire website is penalized for hosting low quality content. Panda also has the objective of keeping plagiarists from attaining higher rankings at the SERPS (search engine results pages) than the websites from which they copied the content. Google Panda undergoes various frequent updates to assess the new content that appears on websites. As a result of these updates, websites that escaped the previous updates will be assessed and penalized if poor quality is detected on their websites.


Tips to Avoid Google Panda Updates :


Eliminate low quality or auto-generated web content from your site – Having low quality content on your website is a sure way of prompting the algorithms to lower your site rankings in search engines. To determine whether your content is low quality or not, consider if:


  • Your site displays duplicate content on the same topic, albeit with slightly varying keywords


  • The content is massed produced and is lacking in detail and attention


  • The articles are too brief without adding any real value


  • The content is full of factual and spelling errors


Create your own unique content – Even if you opt to undertake content curation, blend this with your own unique ideas that will offer value to your readers or target audience.


Offer your own opinions and provide inspiration to your audience


Be an authority in your niche – One of the best ways to avoid being blacklisted by the Panda algorithm is proving that you are an expert in your field. When your content is authoritative, other websites that are equally authoritative will link to yours.


Use a single URL – Instead of using multiple URLs to direct site visitors to your home page, use just one to avoid being penalized based on content duplication, male the URL less witty and friendlier to your target audience.


Moderate your ads – It is not useful to crowd your site with ads. This will not only deter users from staying in your site, they are also less likely to recommend it to other users. Of course, a site that is full of ads is also likely to rank low on authority and is more vulnerable to Panda penalties.



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