what is KNOWLEDGE GRAPH on google
Google introduced the Knowledge Graph in May 2012. The goal of this search tool is to assist web users to view summaries of their searches; these may include brief biographies as well as related family members, associates and other events that are related to the thing or person that a user is searching for. According to Google, the Knowledge Graph helps users to find the correct item, to access the most appropriate summary and to discover other related information about the primary query.
Through the Knowledge Graph, search is moving away from basic keyword searches and results to more specific and intelligent searches and results. This tool makes it possible for web users to find exactly what they are looking for and other related information that pertains to the query instead of sifting through many results that do not offer the exact information a user is searching for.
Since its introduction, the Knowledge Graph features a database of more than 500 million places, thi9ngs and people. The Graph also indexes more than 4 billion attributes and related information that connect the people, place and things that one searches for.
What does this interconnection between search queries and search results mean for the website owner? Search optimization is increasingly becoming less about a focus on keywords and more about creating relevant content and developing a sense of correlation.
Knowledge Graph Best Practices for Securing Your Web Presence :
Correlation – Web content is intricately interlinked. It is good practice that your own content refers to other pieces of content across the web to build that connectivity that is needed to enhance your own web presence. This is the essence of link building efforts that require you to refer to other authoritative sites in your content and for you to conversely build content that other authoritative sites will want to refer to in their own content. Ethical and strategic link building will go a long way in not only boosting your rankings but also making you more visible at the search engine result pages for related queries. In addition to launching a sell thought out connectivity campaign, do not leave out social media because content sharing across these mediums also boosts your web presence.
Relevant content – Given that the data on the web is interlinked, making your content relevant and topical allows your content to be effectively interlinked with other pages and pieces of information across the web. As such, your content and website will be easily visible even when users search for related things, place or people.
build trust – google is big on trust and the search engines are increasingly awarding trustworthy websites with better rankings and web visibility. the knowledge graph is about making search intelligent . however , it is also about availing trustworthy, authoritative and topical information when users query ethical ghost blogging for link building and encouraging social media sharing of your content can serve to make you more visible at the search engines
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