google sites VS blogger
google sites VS blogger…
Although Blogger and Sites are different platforms, businesses can use these services to reach out to existing customers and targeted audiences.
Blogger : the 7th popular site in the world and Google’s hosted blogging interface, provides users the ability to create blog posts and share them with the world. As a business tool, Blogger is an effective platform for interacting and connecting with your customers continuously and in real time.
Google Sites : is one of Google’s web-hosted applications that allows you to create a dynamic website that acts as an interface for collaboration between members of a team. Essentially, Google Sites allows small businesses to create a hosted website easily, and for free.
Below I’ve listed the differences and similarities between these two platforms and the ways in which you can use them to benefit your business.
Collaboration – As a component of the Google Apps suite, Google Sites allows users to collaborate on the creation and development of a website. Through the Sites interface, team members can share documents, make presentations and have conversations in real time. Users who have access to the site can post comments and make edits to the various content that is available on the site. For a business, this type of collaboration makes employee interaction so much easier, even when everyone is in different locations. Additionally, the various sites and content saved on the interface are accessible anywhere, and from any computer, regardless of the availability of an Internet connection. The ability to collaborate with team members and sometimes customers is undeniably the main distinguishing feature between Blogger and Sites. Blogger is mostly a static platform that allows site administrators to post content on the interface. In contrast, Sites is a dynamic content management interface. Blogger is best suited purely for communication purposes through written content and embedded multimedia.
Access and Interaction – Although Google Sites serves as a dynamic web space for small businesses, it offers limited interactions with customers. With Sites, it is possible to share entire pages with the public, or with a selected group of people. You may also choose to keep the site private and only accessible to you. Once the site is published and is accessible by public users, Sites does not provide a way for site owners to continuously engage with their customers. In Sites, free commenting is not entirely possible unless users have access to the site. On the other hand, Blogger is a more interactive space that allows customers and other blog readers to not only interact with the site owner, but also amongst themselves. And since its integration with Google+, it has become even more interactive, as it allows social interaction.
Customization – Both Blogger and Sites are easy to create and use, and because they are hosted programs, users do not require additional software or hardware to operate these interfaces. They both operate on a WYSIWYG (what you see is what you get) basis, making it easy for anyone without prior programming knowledge to use either of these tools. It is equally simple to deeply customize the templates of both Blogger and Sites to allow you to use these collaborative and interactive platforms in a way that meets your needs.
Internet Cloud – As a web-hosted application, Google Sites is accessible through cloud networking. This makes it possible to collaborate using this application regardless of one’s location. Site’s cloud networking also makes it possible to access the interface without an internet connection. Cloud networking is equally applicable to Blogger, allowing a site administrator to publish posts even when you are offline. The “Mail-to-Blogger” feature makes it possible to use an email account to post and publish while you are on the go. Publishers can use their mobile phones to make blog postings on the Blogger interface. The Internet cloud network enables Collaborators on Sites and Publishers on Blogger to access their respective interfaces regardless of location and connectivity.
Domain Names – Professional domain names are important for businesses, as they offer credibility. Although Sites and Blogger are both hosted web-services, it is possible to use a customized company domain. Therefore, instead of your site or blog URL appearing as “company name.blogspot.com” or “companyname.sites.com,” it will appear as “companyname.com.”
Really Simple Syndication (RSS) Feed – RSS feeds are an essential tool for business that are looking for online visibility. RSS feeds make it possible for a business to reach target audiences much faster and on a regular basis. Blogger has an easy to install RSS feed that enables publishers to communicate with their customers, and to attract traffic back to their original link. In contrast, Google Sites does not have an RSS feed gadget. However, it is possible to use third party platforms to generate RSS feeds to and from the site. Businesses that are looking to integrate their RSS feeds into their Google Sites would have to make use of RSS feeds such as https://feedity.com , https://feed43.com
Storage – Noticeably, Google Blogger has limited storage space compared to Google Sites’ storage capacity. Blogger files are restricted to just 1MB per file (compared to Sites’ file storage capacity of 10MB), and a site quota of 100MB per site. The Blogger image storage capacity is 300MB. The large Google Sites storage capacity makes it possible for collaborators to store more files and documents, which are accessible on the go. It is worth noting that the space quotas in Google Sites are adjustable according to the user’s needs at an additional cost. However, it is also worth noting that, as with any free online storage space, free storage capacity is regularly reviewed, and will no doubt be increased in the future to meet with the ever-expanding storage needs of individuals and businesses and rapidly increasing file sizes.
Sitemaps on a website help your visitors find the information they are looking for more easily, and tell search engines which pages they should index. You can create a Sitemap based on the Sitemap protocol or you can submit a text file or RSS/Atom feed as a Sitemap. For more information on creating a Sitemap – which can at first be quite a technical and scary process – search Google for “Sitemap.” There are several step-by-step guides that simplify this for you. Once you get the hang of this, it is actually pretty straightforward.
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