what is google page rank and how to use
Google releases an update for the toolbar PageRank at least four times every year. PageRank is an index that measures several metrics to determine the level of reputation of a specific page. The PageRank is determined by the quality as well as the quantity of inbound links. In addition to the quality and quantity of links, other factors such as outbound links and the number of such links available in any given page, the positioning of these links will also have an impact on the page ranking. The real PageRank metrics do not appear on the PageRank toolbar. On the contrary, the toolbar translates the real PageRank metrics using a scale that ranges between 0 and 10. The main aim of PageRank updates from the point of view of Google is to lower the rankings of pages that primarily feature broken or unnatural inbound and outbound links.
What you Should Do to Avoid Being Penalized by Page Rank Updates :
A good number of website lose their PageRank because of using overt black-hat techniques such as link trading. The problem with selling outbound links or buying inbound links is that the links are not necessarily relevant to the site they are pointing to and the positioning may be out of place as well thereby undermining the visibility of the website. Webmasters involved in link selling have already seen a reduction in their PR.
Another reason why your blog or website is likely to have a lower PageRank is that its inbound links lack high PageRank or are simply low on quality. This means that the quality of sites pointing to your own site will impact on your PageRank. Here are a few things you can do to keep your PR from plummeting as a result ongoing updates.
Generation of valuable content – It is not enough to rewrite content that you pick up from other blogs and website. It is important that you show expertise in your niche or in the topics that you are writing about. Website owners are increasingly looking for blogs with great content to link to. The PageRank update is particularly keen on link quality and quantity. It is much better for your PR when few authoritative sites link to you than a host of low quality blogs and website linking back to you.
Attend to your site links – Poor links that are no longer serving your site are a sure way for Google to penalize you and lower your PageRank. It is easy to overlook the health of your links for a long time only to be overwhelmed when your site pages are too many. A better approach is to frequently check if both the outbound and inbound links on your sites are working. If they are not, remove them and find other suitable sites to link to. Make use of free plug-in tools and software such as brokenlinkcheck.com to assist you in looking for any poor links that could jeopardize your site’s PR.
Page linking – Even as you attend to the inbound and outbound links, it is important to properly link each page to the other in your site. This calls for the correct usage of anchor texts to allow the search engine bots to assess and index your pages effectively.
Guest blogging and commenting – Tools such as CommentLuv allow you to comment on blogs that have high PR and to leave a link to your own sit. It is important that you comment on sites that are relevant to your niche and that you offer valuable instead of spammy comments. Writing and publishing your post on other blogs as a guest blogger is also a great way to receive inbound links to your site. Blogs with a high PR will only accept high quality blog posts.
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